Home – Marketing Business To Business

Marketing Business to Business

We don’t know how you found us but we want to thank you for coming to our inaugural post for marketing business to business. Let me introduce myself. My name is Bill Priore and I have been a consultant for over 28 years. I have worked in fortune 100 companies as well as small regional firms. In my career I have been termed a “seller/doer” which is a high brow title for someone who is on their own to find the work and then do the work with his/her team. Early in my career I realized that the people above me really didn’t understand the differences between advertising and marketing….everything was marketing. NOT !!

So let’s set the record straight. In the old days, advertising was getting a slot in the yellow pages or paying for an ad on radio or television. Marketing in the truest respect is the promotion of a business through a variety of media. This of course would, in those days be participating in charitable fundraisers, buying tables at political events, sponsoring hospitality tents at PGA golf outings or buying table space at a conference geared toward your service line. Some of these marketing “events” could be very costly with little to show for a Return on Investment (ROI). In the old days (pre-1990) there were never any discussions about “Branding”. Heck most of the VP’s thought branding was something you burned into cowhide or horsehide.

Well of course the Internet changed all of that or it should have at least received the attention of the upper management. Marketing in today’s environment is easier and less expensive than in the old days. No kidding…believe it or not it is. Of course it takes the dedication of someone who understands marketing in this media but it beats the heck out of registering for table space at a conference, sending 2 to 3 employees to shake hands and answer questions and paying for all of those expenses WITHOUT A WAY TO GAUGE THE ROI.

Marketing Business To Business

Our Objectives

Our Marketing Business To Business site is intended to provide marketing tips and services to those who wish to do marketing for small business to large businesses. Marketing business to business envisions our site to provide clear and concise information regarding internet marketing for those who wish to embark upon this journey themselves as well as provide internet software aids that we have screened and deem worthy of our endorsement. Marketing Business to Business will not endorse any software tools, coaching programs or other marketing techniques that do not meet the highest standards or that we would not use ourselves.

As far as marketing business to business’ services, we are internet marketers and employ state of the art techniques using proprietary software and techniques to assist our clients in dominating the search engines. We offer:

Market research – FREE – We will do the market research for you and provide you a concise report that illustrates the opportunities, if any for you to evaluate the potential of launching a successful internet marketing campaign.
Web site development – We will develop your website and optimize it for the search engines.
Multi-tiered Marketing Campaign – We will develop a multi-tiered marketing campaign that will include standard internet techniques as well as Social Media and Web 2.0 properties. We will provide this to you for your evaluation. The most common mistake a firm can make while marketing business to business is to develop a one size fits all marketing package for their client. Our experience has been that each client’s business is unique and as a consequence, each marketing campaign should and must be unique as well. Each layer of our marketing campaigns will include analytics to illustrate what is and is not working. Each month we provide reports to our clients that are easy to read and includes recommendations for modifying the campaign.
Mobile Marketing including web design and text messaging services. (Check out our special offer 30% off of the first month’s fee).